Travis Scott is preparing to give you the antidote to your morning hunger. For fans of Reese’s Puffs cereal, the Astroworld rager will launch his limited edition cereal later today for $50 a box. Scott’s online store will inevitably be a challenge to access when he announces the custom boxes to his combined 22.8 million followers. Travis chose General Mills as his next collaboration after successful business links with Nike, Helmut Lang and Ksubi. Since this cereal collab is one of La Flame’s most affordable drops, especially compared to his iconic take on Nike’s Air Force 1’s “AF100” (currently reselling at $645-$800) don’t expect these pricey puffs to be available for long. 

In honor of Paris Fashion Week and this special collaboration, Scott will have a pop-up open to his fans. Keep your eyes glued to his website and socials for more details. Maybe Kylie and Stormi will bless us with some breakfast IG stories with the acrylic Reese’s Puff’s box as casual product placement. Breakfast of champions. 


Article By: Marcel “The Messenger” Jeremiah