- The streaming subscription service space has a few established players along with Netflix, e.g. Amazon and Hulu.
- A less involved to date, but one well worth noting, is YouTube.
- YouTube has the financial backing of Google, a widely-used platform with over a billion users and recently rebranded Youtube Premium subscription service.
- Netflix’s moat may not necessarily be as secure as one might think.
- Ultimately the rivalries may come down to competition for content, where deep pockets can prove very useful.
Hardly a day goes by that someone doesn’t mention Netflix, or its main competitor Amazon for that matter. But lurking in the shadows are a few smaller players that are ready to take on the big boys, one of which that is a force to be reckoned with: Alphabet’s YouTube.
And here’s why:
YouTube has not put a lot of effort into original content, until now. Last May 17, 2018 YouTube rebranded its previous YouTube Red service to YouTube Premium. YouTube Premium is basically a paid streaming subscription service for YouTube in the United States, Australia, Mexico, New Zealand, and South Korea, providing advertising-free streaming of all videos hosted by YouTube, exclusive original content and access to YouTube Music, similar to Apple Music or Spotify.
The service originally focused on more native content, emphasizing programs by well-known YouTube personalities while keeping things close to the vest within YouTube’s own ecosystem and the already-built audiences of those specific personalities.
But now, as the service is becoming more fully developed and less experimental, it is venturing much more into the field of original content produced in collaboration with production studios – as the other streaming services (Netflix, Amazon, Hulu, etc.) have so successfully focused on. And YouTube has now given us a taste of what is to come, with the widely acclaimed and popular karate comedy series Cobra Kai.
Article By Andri Capital