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Mobile phone developers seem to be fighting to provide the most alluring features to gain brand loyalty from consumers. The generous 6.5 inch display of the iPhone XS Max will look like an early generation smartphone when the person next to you unfolds their Huawei Mate X 8 inch screen. Samsung, LG and Huawei have revealed their versions of a foldable smart phone expecting to launch later this year. While entertainment junkies watch Netflix and swipe on Tinder with their massive phones, a data speed upgrade will keep consumer’s glued to their screens. 5G internet is beginning its rollout to carriers and device manufacturers face the horror of being network dinosaurs if they don’t have the latest and fastest internet ready for customers.

As the physical design of smartphones continue to look more like clones of each other alongside power capabilities that are on par with mid-range to expensive laptops; companies need to get creative if they want to defeat the smart phone monopoly between Apple and Samsung. The Finnish mobile phone company HMD Global is backing Nokia’s return to the states and while the nostalgic brand had a peak in success during the early 2000s; their latest device is definitely prepared to compete with the likes of Apple, Samsung and LG in terms of features and gimmicks. The Nokia 9 PureView is designed to be a photographer’s dream device with five cameras (two 12 megapixel RGB color sensors and three 12 megapixel monochrome sensors) that work together to deliver a dynamic photo or video that captures details and textures from highlights and shadows. For selfie addicts and Instagram models a 20 megapixel front facing camera will capture all your best and worst angles (Facetune is only a tap away, no worries).

The Nokia 9 PureView’s main draw is being the world’s first phone to have five cameras but there’s more to the device than its impressive quintuple camera set up. PureView runs on the latest Android software (Android 9 Pie) right out of the box. With an in-display fingerprint sensor, wireless charging support and water and dust resistance, Nokia is offering a powerful alternative to the notable devices that dominate the U.S. smart phone market. The Nokia 9 PureView is priced at $699 and with no official U.S. release date, Americans have time to compare the PureView to the latest foldable phones (Samsung Galaxy Fold, Huawei Mate X) dropping soon. They will also be able to see if the PureView fits the current smart phone standards and determine if the camera centered Nokia is the perfect device for them. With the Samsung Galaxy S10 starting at $899 and iPhone XS Max at $1,249 Nokia is giving consumers a relatively affordable next generation device. Let’s see if quality pictures are worth more than words to the U.S. audience.

Article By: Marcel “The Messenger” Jeremiah